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October 24, 2014

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Enrollment Management Council

October 24, 2014

Present: Jen DeWeerth, Matthew Fikes, Rich Haubert, Lew Kahler, Heather Kesterson, Bill McDonald, Jake Mihevc
Excused: Shahida Dar, Dan Ianno, Tia Lock
Summary Points
  • The strategic planning focus group questions and facilitator guide that Lew sent forward were very helpful. We look forward to seeing the data from the strategic planning process as input to EMC (as it also will be to SPC).
  • Since retention is a part of enrollment management, there are data related to retention and student success that we might also want to explore. This includes data about student success and retention for B term classes. Do students in B term classes come back the next semester? What about intersession? Who are those students and what is the impact on those terms for enrollment/budget and for our student success/retention rates?
  • We are also interested in the data coming out of ATD data team. Have they found information that should feed into enrollment management? For the retention side of our work, the Data Summit in January will be helpful to us. If they’ve found data that won’t be highlighted in ATD activities, maybe we should ask to see that as well.
  • We talked about whether it is our job to do quantitative analysis and provide a prediction of enrollment for each cycle. Institutional Research does use a model for that and every year provides Cabinet in advance of the budget cycle a best estimate of enrollment (up or down and by how many percentage points.) We don’t want to duplicate that, but do what to be involved in understanding and using that information.
  • Based on our conversations so far, we see our work as a Council moving along parallel paths:
    • Understanding and monitoring quantitative data related to enrollment
    • Doing qualitative research (the surveys and focus groups we are planning)
    • Being visionary in exploring how the College can position ourselves to manage enrollment well no matter what changes occur in the environment
  • As part of the latter we should do scenario planning and even table exercises. For example, what if employment in the region drops suddenly and dramatically? Ex: When Orion Bus was laying off, people gathered in a room but discovered we were not ready to adjust quickly.
  • What can we learn from the experiences with Cybersecruity and Nano about designing and scaling up quickly, or reaching target enrollment goals within a relevant period of time?
  • We will be on the track if we can present SPC with a document at the end of the year that encompasses all three of the elements listed above.
  • We talked about challenges or obstacles to the College being nimble on enrollment: not having clear priorities but having too many things to do so people work on what they prioritize because it is closest to them; communication: are people responsive to each other across departments?
  • Even if we are thinking deep research and being visionary, do we need to take some steps related to just stopping the bleeding of big enrollment declines?
  • With regard to our survey monkey, what can we do make sure that we get the best possible usable results?
    • Ask only a few questions, and have them open ended. It should be short and simple.
    • Let people know it is coming in advance.
    • Emphasize getting their ideas and unique perspectives.
    • Reach out to faculty/staff in our own spheres to encourage them to complete the survey.
Next Steps:
  • EMC members should email proposed survey questions to Jen DeWeerth by Monday, Nov. 3. They will be compiled for discussion and creation of an initial survey draft at our Nov. 7 meeting. Then they can be sent to Mark Radlowski for review.
  • Stephanie Reynolds, our Cabinet liaison, will be at our next meeting so we can share our progress.