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November 7, 2014

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Enrollment Management Council

November 7, 2014

Present: Shahida Dar, Jen DeWeerth, Matthew Fikes, Rich Haubert, Lew Kahler, Heather Kesterson, Tia Lock, Bill McDonald, Jake Mihevc, Guest: Stephanie Reynolds
Excused: Dan Ianno
Summary Points
  • Steph outlined the relationship between SPC, EMC and Cabinet, and her role as Charter Sponsor. She has already shared with Cabinet the general direction that EMC has been taking so far this year, moving away from the tactical and toward the strategic. It’s a cultural shift in how people think about EMC that probably needs to be shared across the College. Cabinet is supportive.
  • We are going to be analyzing data from reports, surveys, and from sources including SPC and ATD processes. What we do with it may be different. We will be able use reflect on whether we are agile enough to respond to change and opportunity.
  • We can learn by studying recent and current responses for identifying and developing programs (Cybersecurity, nano, mechatronics), almost like case studies and table exercises where we review what worked and what didn’t, and eventually we’ll be able to respond quickly with a well-practiced process when a possible opportunity arises.
  • Do we want to put together a statement of what EMC is doing/the philosophy of our approach over the next few months that could be shared so they understand what we’re doing and how (keep on the wiki, put with our charter, etc.). This also promotes continuity as members rotate off but EMC needs to continue.
  • There was discussion about the survey questions. Pros and cons to more open ended vs. more specific were noted. Some questions repeated: community/industry needs, programs that will benefit enrollment, student success.
  • Suggestions were made about a student survey. Is there already information collected in other surveys (CCSSE, faculty CCSSE, SOS, grad survey) so that we don’t have to reinvent the wheel? Can we learn from the phone survey of adult students who applied for fall 14 but didn’t enroll?
  • Three questions were identified, two somewhat more focused (industry, academic programs) and one asking about a single opportunity that could most impact enrollment.
Next Steps:
  • Stephanie summarized the message that she is taking back to Cabinet.
  • Matt is taking the selected three questions to Mark Radlowski for his review. He will begin building the survey in Survey Monkey.
  • At the Nov. 21 meeting, the survey questions and survey introduction will be finalized.