November 10, 2016

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Enrollment Management Council

November 10, 2016

Present: Shahida Dar, Julie Dewan, Jen DeWeerth (chair), Dayton Elseth, Matt Fikes, Dan Ianno, Lew Kahler, Kristen Skobla, Tim Thomas
Excused: Rich Haubert
1. Enrollment Idea Research Report-Outs
Shahida reported on a conversation she had with the author of an extensive submission, some about success/completion and others enrollment related. These ideas were discussed:
  • Giving employers a greater input and voice into career program addition, change and removal to keep our programs marketable and graduates employable.
  • Explore badges as pieces within existing degree programs (especially in computer and business areas) as well as resume-building add-ons to degree programs (three extra classes in insurance can help a business major get a job).
  • Identify and market “signature programs”
  • Reach out to private/parochial high schools in NYC; may be an untapped market for upstate
Dayton reported on conversations with a couple people regarding summer ESL intensives. The idea is interesting but the way structured (non-credit, no tuition paid, not designed for recruiting full time F1 students) it doesn’t seem like it has a way to increase enrollment.

2. EMC campus communication
There was discussion about the challenging of helping people on campus know what we are doing and that it is making an impact. We may be less unique than we were before because of Future Forums, Hawk Vision, etc. We could ask a marketing student to develop an internal campaign. Along lines of the creator handbook, we could develop an award for the individual or team whose new effort has had an impact on enrollment. Maybe our role is more on the projection and analysis side and less on the idea side moving forward? Also, others look at success and completion more, or broad teaching and learning, while our focus specifically enrollment.

3. Other topics and Next steps
Dual Credit: There was discussion about how to maximize dual credit for recruitment—to increase our yield from county high schools. Dual credit is up in the air at the SUNY level, but if we remain able to keep our current level of offerings and HC, could we build academic pathways that attract students through dual credit to MVCC and to transfer? Less like random dual credit courses, and more of an articulation agreement approach so the student is taking the right courses to enter specific majors?
More pathway building: Could we do more (College Coach?) to highlight careers and then show the clear pathway of what to take in high school, all the way through MVCC and beyond, along with career explanations, salary averages, etc.
Guidance Counselors are critical to having students take a more appropriate/ideal mix of dual credit courses in high school as well as the right math and sciences. Could there be a strategy session with them to discuss/prototype pathways?

Next meeting (last one for fall): Thursday, December 8th 2-3 pm in PH391
Primary items will be:
Continued discussion of enrollment ideas: anything emerging as a potential EMC recommendation?
Plan for data and projections for spring