- On the Website
- A one-sheet summary
- In the process of making one handout that’s ESL/IEP-specific
- Mostly by providing information about the program, not necessarily “selling” it
- Improved social media
- “One-sheet”—directing students to the web page, which provides everything they need
- MVCC is one some free websites, which shows all our info.
''Middle States is clamping down on agents equal to paying a person to bring in/recruit students for us
-We currently have 4 paid and 2 unpaid agents''
- This is currently not on an application, but that will be included in the future. Currently, no hard data.
- Mostly, it’s familiarity—family member or friend attends MVCC
- International students wanted to come to New York, and we have no TOEFL or IELTS requirement.
- Unfamiliarity with us and the location. Neither they nor their relatives have heard of it.
- Bias against community colleges—interpret it as strictly “technical”
- Other community colleges have more visibility because they are able to attend more fairs.
- IEP-recognized by international students
- The programs that we offer
- Transportation, or lack thereof
- Loud residence halls
- Dining hall
- We provide agents with materials about us. They reach out to Taylor.
They are constructing an agent training manual.
- Make connections at fairs and at high schools.
- Budget for trips and online marketing
- $600 for virtual fairs
- We have to pay for search results that push us to the top of a search, i.e. Google
- Students will find us if they are specifically looking for us.
- Keystone Academic Solutions: Translates websites into other languages.
- This service is expensive
- About the IEP, the price, scholarships
Positive-15% enrollment increase since last spring, high retention rate
Negative-Applications for the fall are drastically down as a result of political rhetoric
Applications are down nationwide.