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Marketing: Tips for working with Marketing at MVCC

We in the MVCC Marketing & Communications Department want to help you market your events and programs the best we can, but we need a few things from you first!

Before you begin:

  • Know your project manager: Find out whom your project manager is if you don’t already know. There is a list of who is responsible for which departments and offices here. Make sure to take note of who in the Marketing Department is responsible for your area of the college, as he or she will be your go-to person for any events or programs you may need help marketing.
  • Help us help you: The Marketing Department has a variety of services that we offer to help you market your program. Find a list of those here. Look it over and see what you think would be the most helpful to you and your department.
  • Consider cost: Is your department able to pay the expenses to market this program? Unfortunately, the Marketing Department is unable to pay for every publication, poster, and other materials. Be prepared to have a conversation about cost and payment.

Things to consider to market your program:

If you have an idea, event, or program you would like help marketing, please consider the following:
  • Time: When is your event or program? Is there enough time to prepare the message appropriately, get the word out, and encourage participation?
  • Content: Please have the basics set: What, When, Where, Why, and How in mind. Have this information ready to go so that your project manager can begin to come up with a plan on how best to market your event. Also make sure to have contact and/or registration information ready as well. Loose ideas are great, because we can take the idea and turn it into something do-able. You don’t have to have all of the details thought-out and finalized, just the basics.
  • Audience: Think about how many people you are trying to reach, and the logistics to do so. For example, how many postcards will you need? Is your audience on social media? Should we do a news release or media pitch?
  • Imagery: Are you thinking you would like posters or flyers? Please have some ideas in mind on imagery you think would best help to market your event.
  • Be willing you put yourself out there: We may be able to line up a spot for you on television or radio. But these spots won't happen if someone isn't willing to speak on camera or on the air about an event or issue. Think about if you would be willing to go on the air for promotion, or if you know of someone involved in the project who would.