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March 10, 2016

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Enrollment Management Council

March 10, 2016

Present: Shahida Dar, Jen DeWeerth (chair), Dayton Elseth, Matt Fikes, Rich Haubert, Bill McDonald.
Excused: Jason Carpenter, Julie Dewan, Dan Ianno, Lew Kahler, Jake Mihevc.
Agenda
1. Adult Learner/Part-time recommendation
  • Jen shared feedback from charter liaison Stephanie Reynolds
    • Better to have EMC recommend who be responsible to collect data including qualitative data. Specifics help make sure it will get done.
    • Several recommendations have supported initiatives that already had significant momentum including this one. Better to have EMC doing analysis, environmental scans and have more of an “early impetus” – more of an impact that way.
  • There is an idea from Troy Little about using the business cohort 12 month calendar to create an online law enforcement degree cohort that would meet the needs to officers around the state. Jen and Lew have reached out to BISS to offer EMC’s encouragement and advocacy if needed as this could potentially add FTEs to enrollment.
2. Ways of gathering more ideas/scanning
  • We’re near the end of our Fall 2014 employee survey results. Jen and Lew plan to talk with Center Deans about their ideas and opportunities they see in their areas for increased enrollment/new programs.
  • Vision/Futures Council has been doing similar environmental scanning, looking further out in the future. We could have a joint meeting with them or invite reps to our meeting to share their ideas and thoughts—could provide new input to our process. Jen will follow up with Jim Lynch.
  • Rich asked why we don’t have an auto-mechanic program - a key program at OCC and many CCs; includes Ford certification. Mohawk Valley residents shouldn’t have to go to Syracuse to study it. Bill added that our tractor trailer program might mean that we are well equipped for truck repair/diesel engine mechanic. Businesses always need their trucks to work, so it is always in demand. Shahida reviewed the top 15 “Hot Community College programs” on the AACC website, and while we have many already, we don’t have auto-mechanic (or computer hardware repair). This requires some follow up.
3. Enrollment projection
  • There was discussion about our need to continue using our projections so that we are able to work ahead. Now cabinet is building the budget for 2016-17, but we should be starting to track and project for Fall 2017 as well.
  • For “factors” that can move us beyond the trend lines:
    • Shahida noted that the STEM day is expected to draw hundreds of students.
    • Mechatronics should continue to grow in coming semesters. Marcy has lots of press.
    • Athletics always critical for our profile and marketing—basketball championships could help call more attention.
  • Dayton mete with Taylor Decker, new international admissions counselor. He reviewed her plan which includes a trip to Central America this spring and to Asia in the fall. Her pitch to prospective students includes unique programs we have that will be useful to them in their home countries when they graduate, as well as the Intensive English Program if they want to improve their English. Our cost also lower that state universities.
Next steps
    • Set up meetings with deans, vision council to ask for their ideas and perspective on enrollment opportunities and feedback on EMC's role and work this year.
    • Research automotive mechanic and computer repair as potential programs (including competition – SUNY, BOCES, where we may have restrictions on overlap).