February 9, 2017

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Enrollment Management Council

February 9, 2016

Present: Shahida Dar, Julie Dewan, Jen DeWeerth (chair), Dayton Elseth, Matt Fikes, Rich Haubert, Dan Ianno, Tim Thomas
Excused: Lew Kahler, Kristen Skobla
1. Review of Enrollment Projections (using spring 2017 census data)
Matt presented the initial tables and charts with spring 17 data projecting curves to spring 2018. Dual credit was mentioned as especially challenging to chart because of the recent growth trajectory which is unlikely to continue at that rate and also the instability of the funding model. Additional questions to explore before March 15 include: What can spring enrollment (new students as well as retention) tell us about fall 17? Is there anything in spring enrollment that takes us above or below or current overall projection of -3%? Matt will continue to dig into the data to answer these questions.
2. List of factors
The group began to note possible factors that should be updated or added to the December projection document. Once our list is done, we have the task of trying to assign numbers to each +/- item, a document that Cabinet appreciated last spring. The following is a brainstorm list that requires further research and refinement.
  • Loss of EOC/Kresge funding (probably negligible as we don’t think there was a direct impact on credit enrollment as a result of EOC/OnPoint in the past
  • International enrollment—questions about IEP as it gains momentum. Maybe a fall only program? Recruitment and retention fully staffed now.
  • Online law enforcement—not expected until fall 2018, also true of Fermentation and Construction management, also programs in development. Probably also a Rome evening cohort would not be until fall 2018.
  • Registered apprenticeship program (credit) supported by manufacturer association.
  • Nursing program—expected to be smaller as a result of selectivity for 2017, and could also lead to continued decreases in “pre-nursing” gen studies students
  • new articulation and admissions agreements with SUNY Poly (similar to Utica Advantage) could be a plus factor
  • Completion of Rome campus could attract more students and turn around the declines (more severe than Utica campus)
  • Marketing and Communication beefing up support of recruitment, more effective advertising via targeted geo-located social media. Also virtual tour project and campus wayfinding. Could these changes have an impact on HC/FTE?
3. Other topics and next steps
Everyone should continue to gather information on possible influence factors and consider the numbers that might be involved in each of those items.
Next meeting: February 23th, 2-3 pm in PH391
Primary items will be: Refining our list of factors and overall projection for our March 15th submission deadline.