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2015-2016 Summary

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Enrollment Management Council
2015-16 Summary
May 17, 2016

At the start of the year, EMC worked on several new projects including a review of data to provide the Strategic Planning Council with recommendations on how to measure retention, and the development of a tracking table to function as a dynamic strategic enrollment plan. The tracking plan allowed EMC to document progress on the nano recommendation of May 2015 and efforts related to the international recruitment workgroup and an international enrollment recommendation released in fall 2015.

EMC continued to ask research questions based on the results of the 2014 enrollment survey. For example, members reviewed CCED survey data and information from the Adult Learner Services offices. A need for more qualitative and quantitative data around potential adult learners, evening students, and part-time students was identified. In January, EMC received a document from Student Affairs staff about recruitment efforts that could impact 2016-17 enrollment, attached anticipated numbers for each effort, and included this information as part of enrollment projections. Efforts related to university partner programs and transfer as well as the planned adult learner cohort in business were the focus of two enrollment recommendations in the spring semester.

Throughout the year, EMC worked on a model for enrollment projection. The model requires an ongoing trend analysis going back about 10 years for fall and spring semesters and collection of early indicators from Admissions and retention data, plus a list of influencing factors that have the potential to bend trend lines. For example, the creation of a critical mass of evening cohort programs that attract students who normally would not have enrolled at MVCC could make a difference, even though just one or two such programs would not bring enough enrollment to make a statistical difference. The model has been developed and tested against historical data, although it will be critical as well to test it in coming semesters to see how well it performs moving forward. EMC provided data to Cabinet for discussion and decision making for the next year’s budget, and has since begun developing an annual work calendar to be able to do this every year.

Summary of activities and actions for the year

  • EMC met eight times in fall 2015 and eight times in spring 2016 for a total of 16 meetings.
  • One meeting each semester was devoted to report out and conversation with Charter Contact, VP Stephanie Reynolds.
  • Three major recommendations were sent forward to Cabinet, SPC and key administrator:
    • Oct. 30 - International Recruitment
    • Jan. 28 - University Partners and Transfer
    • Feb. 28 - Part-time and Adult Learners
  • EMC also:
    • Developed a dynamic enrollment projection model based on trend analysis with list of influencing factors.
    • Sent forward a “Recruitment Effort” document with projected numbers for 2016-17.
    • Developed and monitored enrollment plan/tracking table with live links on EMC wiki.
    • Continued to provide suggestions for the “Creator handbook” currently in development
    • Monitored enrollment trends and data for possible impact in 2016-17 and beyond.
    • Determined an agenda for fall 2016 for campus communication and solicitation of ideas, a plan to research and track ideas, and an annual work calendar for projecting enrollment.